June 2, 2025
New Sales Director Benelux & Export
Asian Food Group is proud to introduce its new Sales Director for Benelux & Export: Tim Appeldoorn.
Tim brings years of experience in sales and leading commercial teams at renowned companies in the food industry, including Heineken and Paardekooper. Throughout his career, he has consistently demonstrated his ability to build successful sales teams and establish long-term partnerships. His deep understanding of the food sector allows him to effectively translate customer needs into strategic solutions. Tim is driven by the pursuit of shared success, values teamwork highly, and has a clear vision for sustainable long-term growth.
In his role at Asian Food Group, Tim will focus on further professionalizing the market approach, developing strategic sales plans with various brand partners from Asia, and expanding the company’s market share in Europe.
Tim is excited to help shape the future of the company together with his colleagues and further strengthen its position in the market.
You can reach Tim at t.appeldoorn@asianfoodgroup.com
We warmly welcome Tim to the team and look forward to a great collaboration!
About Asian Food Group
The Asian Food Group is a group of cooperating companies within the Asian food sector, such as wholesalers and private labels. The group was founded as the result of the acquisitions of Lucullus B.V. in 2020, Thai Mas B.V. in 2021 and Sin Wah Foods B.V. in 2022.
The group has centralized its operations from their headquarters and 60.000 m2 distribution center in Haps (Noord-Brabant), The Netherlands.
